Hyperakt Internal

Be Hyped

If you are going to spend the money on company swag, you might as well make stuff that people are going to want to wear. If you want to boost morale you have to get your coworkers hyped.

Instead of just slapping the company logo on a bunch of stuff I abstracted it and turned it into something new. To keep things fresh but consistant, I reinforced our apparel line with a positive symbol — hence the iconic thumbs up. Everyone could use a thumbs up every now and again.